What Is Blu Coming Soon Characters Music Meditation Coloring & Activity Books Join the Waitlist
For ages 0 to 10

Intentional parenting starts with the words your child hears.

Blu the Cloud brings affirmations and visualization to children ages 0 to 10 through songs, meditation, and activity books.

Early Access

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Join the waitlist to hear first about each new product.

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    Intentional Parenting

    Personal development starts in childhood.

    Intentional parenting is a term coined by Blu the Cloud. It means raising children with purpose, belief, and an empowered mindset.

    ✨

    Mindset and affirmations

    Positive beliefs woven into every story and song.

    🌟

    Law of attraction, made simple

    Children learn that their thoughts and intentions create their world.

    🌈

    A world they love

    Characters, music, and meditation that make daily practice fun.

    A children's world built on personal development, the law of attraction, and intentional parenting, all in one place.

    Coming Soon

    What's coming next

    Join the waitlist to hear first.

    📚

    25-Book Series

    One empowering idea in every board book, for ages 0 to 10.

    Coming soon
    🎬

    Animated Series

    The Cloud Kingdom characters come to life on screen.

    Coming soon
    🃏

    Affirmation Card Decks

    Daily affirmations to share together as a family.

    Coming soon
    👕

    Apparel & Merch

    Everyday wear and merch from the Blu the Cloud world.

    Coming soon
    The Cloud Kingdom

    Meet the Characters

    Each friend in the Cloud Kingdom teaches a different strength. Tap a card to meet them.

    Blu the Cloud
    BLU
    The Dreamer
    Rio the Dog
    RIO
    The Loyal Companion
    Wish the Wind
    WISH
    The Gentle Breeze
    Ray the Rainbow
    RAY
    The Optimist
    Sol the Sun
    SOL
    The Energizer
    Spark the Inventor
    SPARK
    The Inventor
    Drop the Rain Cloud
    DROP
    The Feeler
    Luna the Moon
    LUNA
    The Storyteller
    Nova the Shooting Star
    NOVA
    The Bold One

    Parents are looking for a better way.

    Research shows how many parents feel stretched, and Blu the Cloud gives them tools they can start using today.

    40%
    of US parents are extremely or very worried about their child's mental health.
    62%
    of parents say parenting is harder than they expected.

    Sources: Pew Research Center, "Parenting in America Today" (2023); C.S. Mott Children's Hospital National Poll on Children's Health (2023).

    The Founder

    Created by someone who wanted better.

    Paula Freer, entrepreneur and former financial journalist

    Blu the Cloud started as a wish that children everywhere would grow up already knowing what most of us spent years learning.

    Give them the world they deserve.

    Join the waitlist and be the first to know when each product launches.